Product Marketing Manager

What we're looking for:

We need someone with 5+ years of experience in product marketing at a high-growth B2B tech startup who has a track record of positioning complex data/analytics platforms for enterprise buyers. You should be comfortable owning mid-to-bottom funnel conversion — from positioning and messaging to sales enablement and launch execution — and have measurable impact on win rates, conversion, or influenced pipeline. Bonus points if you have experience in AI/data/research-tech categories or marketing to CPG/consumer brand audiences.

What you'll do:

- Own positioning and messaging for Merciv's platform — building value maps that ladder every capability to a quantified outcome for enterprise consumer insights buyers - Run go-to-market for new features and capabilities, including launch narrative, tiering, and cross-functional coordination across Product, Sales, and Marketing - Build and maintain sales enablement assets: pitch narratives, decks, one-pagers, battlecards, objection handling guides, demo scripts, and a demo video library - Create mid-to-bottom-funnel content including solution pages, use-case pages, demo narratives, case studies, and comparison content that converts interest into pipeline - Keep competitive intelligence sharp — vs. generic AI tools, social listening platforms, and direct competitors — and feed insights back into messaging and product roadmap - Run win/loss analysis, buyer interviews, and usage research to ground positioning in reality and inform product direction - Partner directly with the product team as capabilities are developed, ensuring what we build and how we talk about it stay in lockstep - Flex into adjacent work where it moves the number: website conversion, demand campaigns alongside Product Growth, events and webinars