Performance Marketing Lead
Sales · Posted 25 days ago
We need someone with 3–5+ years of experience in paid acquisition who has built and scaled channels from scratch — particularly Meta Ads. You should be comfortable managing six-figure+ monthly budgets, directing creative testing loops, and reasoning about CAC, LTV, and payback periods without a template. Bonus points i...
- Way of working
- On site
- Location
- New York, NY
- Pay range
- $140,000 to $160,000
- Level
- Staff
- Experience
- 3 to 5 years
- Type
- Full time
- Visa sponsorship
- Not offered for this role
- The company
- Technology,Information and Internet · under 20 people
Skills that matter here
What you would be doing
- Own and optimize our Google Ads program end-to-end: account structure, keywords, bids, budget pacing, and experiment roadmap
- Scale our Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimization
- Launch new paid channels including TikTok, Reddit, and newsletter/CPM partnerships
- Brief and direct creative production — working with in-house support or freelance/agency partners to develop high-converting ad creative
- Build and maintain reporting on CAC, LTV, and ROAS to inform budget allocation and channel strategy
- Ship new experiments weekly, maintaining a tight feedback loop between creative performance and spend decisions
- Collaborate with the organic social and content team to leverage earned media into paid amplification
The full description
What we're looking for
We need someone with 3–5+ years of experience in paid acquisition who has built and scaled channels from scratch — particularly Meta Ads. You should be comfortable managing six-figure+ monthly budgets, directing creative testing loops, and reasoning about CAC, LTV, and payback periods without a template. Bonus points if you've worked at a consumer subscription company or agency running paid social for competitive brands.
What you'll do:
- Own and optimize our Google Ads program end-to-end: account structure, keywords, bids, budget pacing, and experiment roadmap - Scale our Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimization - Launch new paid channels including TikTok, Reddit, and newsletter/CPM partnerships - Brief and direct creative production — working with in-house support or freelance/agency partners to develop high-converting ad creative - Build and maintain reporting on CAC, LTV, and ROAS to inform budget allocation and channel strategy - Ship new experiments weekly, maintaining a tight feedback loop between creative performance and spend decisions - Collaborate with the organic social and content team to leverage earned media into paid amplification
Interested in this one?
There is no apply button here on purpose. Tell us about yourself, we book a short call, and if this role fits we walk you through the company and ask before anything is sent. Always free for you.
Tell us about you