Head of B2B Marketing

We are looking for a Head of B2B Marketing with 10-15+ years of experience to build Genspark's entire B2B marketing function from the ground up. You'll be the first dedicated B2B marketing hire, joining a company that's already at $250M+ ARR through product-led growth and now making the strategic transition to a sales-led enterprise motion. You'll work directly with the CRO and his go-to-market leadership team to define positioning, messaging, and demand generation strategy for the B2B segment. This is a rare opportunity to shape how one of the fastest-growing AI companies in history takes its product to enterprise buyers. You'll have 4-5 headcounts to start building your team immediately.

What will you be doing?

- Aligning with the go-to-market team on positioning and messaging — defining how Genspark shows up in the B2B world

- Conducting customer segmentation analysis to define the ICP and determine which companies and buyer profiles the sales team should target

- Building the demand generation, field marketing, and ABM programs that convert product-led adoption into enterprise pipeline

- Designing the PLG-to-SLG bridge — turning 6,000+ self-serve organizations into sales-qualified enterprise opportunities

- Hiring and building out the B2B marketing team (4-5 initial headcounts) with a plan tied to your go-to-market strategy