Growth Marketing Lead

We are looking for a Growth Marketing Lead with 6+ years of experience to own paid acquisition and the broader demand gen engine at Paraform. You'll set the strategy, own the budget, and run our primary growth channels as we evolve into a multi-product, multi-vertical platform. This is a high-impact role where you'll drive pipeline growth, improve CAC and conversion rates quarter over quarter, and build a scalable system for testing and scaling new channels. You'll partner closely with the VP of Marketing, Product, and Sales to make paid acquisition the largest and most efficient source of new pipeline within 12 months.

What will you be doing?

- Own paid acquisition strategy and execution across primary growth channels (paid search, paid social), managing significant budgets with strong CAC/CPL discipline - Design and run channel experiments with clear hypotheses, benchmarks, and decision criteria — launching and scaling new acquisition channels from scratch - Own growth marketing budget, CAC/CPL targets, and channel performance reporting to meet or exceed quarterly pipeline targets - Lead the acquisition motion for new product launches, from launch through scale - Partner cross-functionally with PMM, Content, and Sales on creative, messaging, landing page strategy, and signal-based growth plays