Founding Social Media Manager

What we're looking for:

We need someone with 3+ years of B2B social media experience who has measurably grown a brand's social presence and can create content hands-on. You should be comfortable in a fast-moving startup environment with high autonomy, and have a track record of driving follower growth, engagement, and pipeline contribution through social channels. Bonus points if you've built executive thought leadership programs or managed B2B influencer/amplifier networks.

What you'll do:

- Own the day-to-day content calendar, publishing, and community engagement across LinkedIn, with active testing and expansion into X, Instagram, and emerging platforms - Build and manage a network of industry voices, thought leaders, and content amplifiers to syndicate and extend Paraform's reach - Partner with founders and executives to develop and publish compelling thought leadership content on social - Produce lightweight content yourself — short-form posts, graphics, video clips, and social-first edits of long-form work - Manage community engagement daily — respond to comments, DMs, and mentions; monitor conversations and competitor activity - Spot trends in real time and turn them into timely, on-brand content - Partner cross-functionally with Content, PMM, Growth, and Sales to align messaging with broader campaigns and product moments - Define and report on social metrics — followers, impressions, engagement, share of voice, and contribution to pipeline