Founding Growth Lead

VideoGen is used by 5M+ people in 190 countries. We sell horizontally through PLG (self-serve, many user types), but our core B2B use case is marketing video production. We are hiring a founding growth lead to grow our customer base and improve B2B monetization.

You'll become the in-house expert on our ICPs. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A.

What we're looking for:

- You have an understanding of product-led growth (PLG). You've worked on a self-serve funnel and know what great looks like.

- You have experience producing or managing video ads.

- You can be an opinionated advocate for our marketer ICPs.

- You have founding-level execution and have worked at a small company.

- You're comfortable in user/customer conversations.

- You have experience with various marketing channels and can learn quickly.

What you'll do:

Always:

- Use VideoGen the way an ICP would and provide detailed product feedback.

- Talk to users, customers, and prospects to capture product and market insights.

- Set clear, measurable goals (KPIs, OKRs) and communicate with leadership.

- Decide what we do in-house vs with vendors and manage marketing vendor relationships.

- Use AI coding agents (e.g., Cursor) to research, run analysis, and build internal tools/automations.

Pre-Series A:

- Manage our lightweight marketing channels: Email, SEO, organic, affiliate.

- Lead small growth experiments to generate insights or incremental revenue.

- Create foundational marketing materials (ICPs, Personas, Sales Decks, etc.).

Post-Series A:

- Run a comprehensive marketing loop (SEO, paid social, search, influencers, PR, etc.) to build awareness and drive conversions among our target customers.

- Set growth targets with leadership, execute, and hold the team accountable.

- Help build and manage a small in-house growth team.