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Founding Field Marketing Manager

Marketing · Posted 2 months ago

We need someone with 3-5+ years of experience in field and event marketing at a B2B tech company who has a proven track record of driving pipeline through in-person programs — executive dinners, conferences, and targeted events. You should be comfortable building a function from scratch in a fast-paced startup environm...

Way of working
On site
Location
San Francisco, CA, New York, NY
Pay range
$200,000 to $260,000
Level
Staff
Experience
3 to 6 years
Type
Full time
Visa sponsorship
Not offered for this role
The company
Marketplace · 50 to 200 people

What you would be doing

  • Own field marketing strategy and execution end-to-end — from executive dinners and sponsorships to Paraform-hosted experiences and industry conferences
  • Take over and scale an existing dinner program that's already generating leads, starting bi-coastally in San Francisco and New York
  • Drive demand and fill rooms by creatively sourcing high-value attendees (hiring managers, heads of talent, recruiters) through LinkedIn, Sales Navigator, customer referrals, and other channels
  • Partner closely with Sales to ensure alignment on upcoming events, target accounts, attendee lists, and post-event follow-up that converts to meetings booked and closed deals
  • Build the annual events calendar — identifying key conferences, trade shows, and industry moments where Paraform should have a presence
  • Manage vendor relationships, event logistics, budgets ($8-10K+ per dinner), and end-to-end project coordination across multiple stakeholders
  • Own post-event reporting and lead generation workflows — thank-you emails, demo requests, pipeline attribution, and ROI analysis
  • Develop the long-term vision for Paraform's field marketing function with the opportunity to build and lead a team in 2027

The full description

What we're looking for:

We need someone with 3-5+ years of experience in field and event marketing at a B2B tech company who has a proven track record of driving pipeline through in-person programs — executive dinners, conferences, and targeted events. You should be comfortable building a function from scratch in a fast-paced startup environment and have demonstrated ability to fill rooms with high-value attendees and convert those interactions into qualified pipeline. Bonus points if you have ABM experience or have worked in a marketplace or HR-tech company.

What you'll do:

- Own field marketing strategy and execution end-to-end — from executive dinners and sponsorships to Paraform-hosted experiences and industry conferences - Take over and scale an existing dinner program that's already generating leads, starting bi-coastally in San Francisco and New York - Drive demand and fill rooms by creatively sourcing high-value attendees (hiring managers, heads of talent, recruiters) through LinkedIn, Sales Navigator, customer referrals, and other channels - Partner closely with Sales to ensure alignment on upcoming events, target accounts, attendee lists, and post-event follow-up that converts to meetings booked and closed deals - Build the annual events calendar — identifying key conferences, trade shows, and industry moments where Paraform should have a presence - Manage vendor relationships, event logistics, budgets ($8-10K+ per dinner), and end-to-end project coordination across multiple stakeholders - Own post-event reporting and lead generation workflows — thank-you emails, demo requests, pipeline attribution, and ROI analysis - Develop the long-term vision for Paraform's field marketing function with the opportunity to build and lead a team in 2027

How hiring runs

  1. 1VP of Marketing Interview
  2. 2Case Study
  3. 3Cross-Functional & Team Interviews (Onsite)

Interested in this one?

There is no apply button here on purpose. Tell us about yourself, we book a short call, and if this role fits we walk you through the company and ask before anything is sent. Always free for you.

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