Founding Field Marketing Manager
Marketing · Posted 2 months ago
We need someone with 3-5+ years of experience in field and event marketing at a B2B tech company who has a proven track record of driving pipeline through in-person programs — executive dinners, conferences, and targeted events. You should be comfortable building a function from scratch in a fast-paced startup environm...
- Way of working
- On site
- Location
- San Francisco, CA, New York, NY
- Pay range
- $200,000 to $260,000
- Level
- Staff
- Experience
- 3 to 6 years
- Type
- Full time
- Visa sponsorship
- Not offered for this role
- The company
- Marketplace · 50 to 200 people
What you would be doing
- Own field marketing strategy and execution end-to-end — from executive dinners and sponsorships to Paraform-hosted experiences and industry conferences
- Take over and scale an existing dinner program that's already generating leads, starting bi-coastally in San Francisco and New York
- Drive demand and fill rooms by creatively sourcing high-value attendees (hiring managers, heads of talent, recruiters) through LinkedIn, Sales Navigator, customer referrals, and other channels
- Partner closely with Sales to ensure alignment on upcoming events, target accounts, attendee lists, and post-event follow-up that converts to meetings booked and closed deals
- Build the annual events calendar — identifying key conferences, trade shows, and industry moments where Paraform should have a presence
- Manage vendor relationships, event logistics, budgets ($8-10K+ per dinner), and end-to-end project coordination across multiple stakeholders
- Own post-event reporting and lead generation workflows — thank-you emails, demo requests, pipeline attribution, and ROI analysis
- Develop the long-term vision for Paraform's field marketing function with the opportunity to build and lead a team in 2027
The full description
What we're looking for:
We need someone with 3-5+ years of experience in field and event marketing at a B2B tech company who has a proven track record of driving pipeline through in-person programs — executive dinners, conferences, and targeted events. You should be comfortable building a function from scratch in a fast-paced startup environment and have demonstrated ability to fill rooms with high-value attendees and convert those interactions into qualified pipeline. Bonus points if you have ABM experience or have worked in a marketplace or HR-tech company.
What you'll do:
- Own field marketing strategy and execution end-to-end — from executive dinners and sponsorships to Paraform-hosted experiences and industry conferences - Take over and scale an existing dinner program that's already generating leads, starting bi-coastally in San Francisco and New York - Drive demand and fill rooms by creatively sourcing high-value attendees (hiring managers, heads of talent, recruiters) through LinkedIn, Sales Navigator, customer referrals, and other channels - Partner closely with Sales to ensure alignment on upcoming events, target accounts, attendee lists, and post-event follow-up that converts to meetings booked and closed deals - Build the annual events calendar — identifying key conferences, trade shows, and industry moments where Paraform should have a presence - Manage vendor relationships, event logistics, budgets ($8-10K+ per dinner), and end-to-end project coordination across multiple stakeholders - Own post-event reporting and lead generation workflows — thank-you emails, demo requests, pipeline attribution, and ROI analysis - Develop the long-term vision for Paraform's field marketing function with the opportunity to build and lead a team in 2027
How hiring runs
- 1VP of Marketing Interview
- 2Case Study
- 3Cross-Functional & Team Interviews (Onsite)
Interested in this one?
There is no apply button here on purpose. Tell us about yourself, we book a short call, and if this role fits we walk you through the company and ask before anything is sent. Always free for you.
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