Founding Demand Generation Manager

We are looking for a Founding Demand Generation Manager with 5+ years of experience to build the demand engine from scratch at a $1B+ AI company with no direct competitors. You'll be the first dedicated demand gen hire, responsible for driving pipeline across two distinct go-to-market motions — a white-glove ABM program for top accounting firms and a scalable outbound engine for in-house finance teams. This is a rare opportunity to join a company that's already achieved product-market fit with eager buyers and build the marketing machine that captures the market during a critical 16–18 month window. We want a builder who's seen what great looks like at a top company and has taken that playbook to a startup to scale it from zero.

What will you be doing?

- Building demand generation programs from scratch to drive qualified pipeline for a brand new "in-house" segment targeting internal accounting teams, primarily through outbound and marketing-driven channels

- Owning full-funnel campaign strategy and hands-on execution — from audience targeting and intent signals to campaign launch, conversion optimization, and pipeline reporting

- Partnering closely with Sales, BDRs, and RevOps to ensure demand programs map to target accounts and ICP, not just volume — with MQLs as the initial North Star metric

- Establishing lead routing, campaign measurement, and feedback loops where little infrastructure currently exists

- Defining repeatable playbooks that scale across both a low-TAM, high-touch accounting firm motion and a high-TAM, programmatic in-house finance motion