Director of Performance Marketing

What we're looking for:

We need someone with 5-8 years of hands-on performance marketing experience who has managed $10M+ annual paid media budgets and can think strategically while staying in the platforms daily. You should be comfortable in a fast-paced, early-stage startup environment with a high-ticket, low-volume lead gen business model, and have a track record of scaling paid acquisition channels while maintaining CPA targets. Bonus points if you've worked at growth-focused agencies serving startups or at competitive DTC brands where marketing actually moves the needle.

What you'll do:

- Own and execute the entire consumer acquisition strategy across paid search (Google Ads), paid social (Meta, TikTok, Snap), and emerging platforms (ChatGPT Ads, Reddit) — hands-on in the platforms daily

- Develop and drive the strategic vision for performance marketing, thinking first-principles about what channels to prioritize and why based on business needs

- Scale paid media spend beyond search into new demand-generation channels while maintaining lead quality and CPA thresholds

- Build and implement multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands

- Lead creative testing in partnership with an external creative agency, including experimenting with AI-generated UGC and new ad formats

- Manage one junior marketer and collaborate cross-functionally with sales, SEO, and lifecycle marketing teams

- Develop forecasting models, own performance reporting, and drive CRO initiatives to optimize the lead-to-consultation funnel

- Report directly to the founders and serve as a trusted thought partner on go-to-market strategy and revenue growth